When is the best time to post on Instagram?

So, you’ve been posting on social media for your brand, and you’ve started seeing results but they’re not all that great? It could be because you’re not posting at the right times.

Something many people don’t realise is that just like a grocery store or a restaurant, there are key “rush hour” times on social media too. Let’s use your schedule as an example: you wake up around 5:30 am and the first thing you do is check your phone for texts. Then it’s off to the kitchen for some coffee at which point it’s 6:00 am and you then begin scrolling Facebook, Twitter, or your favourite platform. This is the same for most people, meaning this time is one of those sweet spots in which you have the most people online and looking at content. This is a great time to have your posts going out and thus being seen by the largest number of people. The increased success rate when posting at the right times can seem almost like magic!

According to Later, the best time to post on Instagram throughout the week is in the early morning. However, that’s not to say that all your content should be going out in the morning. There are multiple sweet spots throughout the day and you can utilise any or all of them to get the best results and engagement on your content. Again, consider your own daily social media check-ins, it’s often the case that whenever you feel the need to check the ‘gram, other people are doing so too. So, you’ll check Instagram in the morning before work, possibly during a train or taxi commute, and then again after you’ve had dinner and relaxed in the evening, correct?

Well, the same goes for everyone else. During the week the sweet spots vary slightly but they are largely the hours of 5am – 6am and then 10pm – 11pm at night, with the outlier being Monday, in which 7pm is also a sweet spot. Depending on your market, discounted data rates also impact browsing times.

So it’s as simple as timing to ensure you get the best engagement and brand awareness, right? Well… Yes and no. There is quite a bit more science to it than just that but posting at the right time for your unique target market, is absolutely one of the best things to do when marketing your brand on social media.

We at Hashtag Marketing, are all about the most efficient and effective ways to get your name out there to all your clients, and we have spent years perfecting the art and science of getting your posts seen by the right people at the right time. Let us help maximise your marketing budget and grow your customer base with a little of our social media magic!