A corporate identity (CI) is a visual representation of a brand, designed primarily with the goal of appealing to the company’s specific target audience. Ideally, at a glance, it should communicate the culture, personality, and purpose of the business and it should remain consistent across the board – that goes for your logo, your website, your business cards, your letterhead, your email signatures, etc.
Every business should have a uniformed look and feel, and this should be present across all your company stationary, whether it be your logo, email signature, letterhead, business card or company profile – having consistency across all these areas are key to creating a professional and reputable business brand.