Graphic Design
Corporate Identity: Is Consistency Important?
Graphic Design

Corporate Identity: Is Consistency Important?

A corporate identity (CI) is a visual representation of a brand, designed primarily with the goal of appealing to the company’s specific target audience. Ideally, at a glance, it should communicate the culture, personality, and purpose of the business and it should remain consistent across the board – that goes for your logo, your website, your business cards, your letterhead, your email signatures, etc.