Whether your business or brand offers a product or a service, the reviews that exist online are more important than you might think.
Reviews by other customers often single-handedly determine whether a person becomes a customer or not.
Hashtags play a crucial role in making a success of your brand on Instagram. In fact, using the right ones and using them correctly could mean the difference between your posts going completely unseen and your brand becoming Insta-famous in a flash! However, before you even start researching hashtags, there are a few things to tick off your list first. Here they are…
There’s no escaping the fact that successful social media marketing demands bucketloads of time and effort. Therefore, there’s no wonder why the same question runs through every entrepreneur’s head shortly after starting their new business. ‘Just how important is social media, really?’. The answer? VERY.
A CTA – or ‘call-to-action’ – refers to messaging aimed at convincing a potential consumer to take a specific action, often pushing them ever closer to making a conversion. While that might sound simple enough, there is truly an art to crafting a CTA, especially if you want to ensure that it’s effective!