Think about the main reason why people use Google – to find answers to their questions. Ultimately, Google strives to do everything in its power to make it as easy as possible for its users to find the answers that they are looking for.
If you have a website, you’ll have heard of the term ‘SEO’ or ‘search engine optimisation’. However, before you can even begin to understand the intricacies of how this process works, it’s imperative that you understand how the search engines themselves access and analyse your website. Here are the facts that you need to know.
A CTA – or ‘call-to-action’ – refers to messaging aimed at convincing a potential consumer to take a specific action, often pushing them ever closer to making a conversion. While that might sound simple enough, there is truly an art to crafting a CTA, especially if you want to ensure that it’s effective!
SEO (or search engine optimisation) is so much more than just an industry buzzword. In fact, it could mean the difference between digital marketing success and failure. But what is it? And, more importantly, why do you need it?
So, how can you increase your organic Google rankings and see your company website sitting at the top of the search results? Here are some top tips courtesy of HashTag Marketing’s digital experts.