Think about the main reason why people use Google – to find answers to their questions. Ultimately, Google strives to do everything in its power to make it as easy as possible for its users to find the answers that they are looking for.
If you have a website, you’ll have heard of the term ‘SEO’ or ‘search engine optimisation’. However, before you can even begin to understand the intricacies of how this process works, it’s imperative that you understand how the search engines themselves access and analyse your website. Here are the facts that you need to know.
A CTA – or ‘call-to-action’ – refers to messaging aimed at convincing a potential consumer to take a specific action, often pushing them ever closer to making a conversion. While that might sound simple enough, there is truly an art to crafting a CTA, especially if you want to ensure that it’s effective!