SEO
How Exactly Do Search Engines Work?
SEO

How Exactly Do Search Engines Work?

If you have a website, you’ll have heard of the term ‘SEO’ or ‘search engine optimisation’. However, before you can even begin to understand the intricacies of how this process works, it’s imperative that you understand how the search engines themselves access and analyse your website. Here are the facts that you need to know.

Graphic Design
Corporate Identity: Is Consistency Important?
Graphic Design

Corporate Identity: Is Consistency Important?

A corporate identity (CI) is a visual representation of a brand, designed primarily with the goal of appealing to the company’s specific target audience. Ideally, at a glance, it should communicate the culture, personality, and purpose of the business and it should remain consistent across the board – that goes for your logo, your website, your business cards, your letterhead, your email signatures, etc.

Website
5 Reasons You Need a Website
Website

5 Reasons You Need a Website

So, you’ve just started your very own business and you’re looking for the most effective way to maximise your leads and get the attention of your target market? Now is the time to invest in a website! Considering the times in which we live, creating a solid and respectable digital presence has never been more important.
Here are just 5 reasons why a website is vital for securing and maintaining the success of your business.