Social Media: What You as a Business Owner Need to Know
-Clarissa Burrows
If you have a business or brand, you’re already aware that social media marketing is important. You know you need to be strategizing and paying a great deal of attention to your online presence to ensure brand awareness and credibility from potential or repeat clients and customers.
Trusting a brand is more important than ever before for consumers and part of making it easier for consumers to trust your brand is by fleshing out your social media presence. It’s simply not good enough anymore to just have social media profiles and post something bland and generic every couple of months. Your social media needs to be specifically curated to resonate with your audience. The people who will benefit from your business, like and care about certain things and those are the things you need to be talking about.
Social media should be used as a business casual space to connect with your customers. It’s a place to be social and many people don’t quite realise this. You need to connect with your audience, talk to them, tell them things that matter to them. Be interesting! No one will follow a page that has nothing to say.
Remember, the people you’re talking to are like you. You’re in the industry and you know specifically what problems your customers have, and you can post about those problems and how specifically your business is better suited to solving said problems than any other business.
Think of your own social media consumption, are there specific pages you follow as you believe them to be the ones in the know? Try to see what it is that they do that sets them apart from the rest and mimic them (don’t ever plagiarise, mimic their strategy). Usually, they’re posting about topical current things. Think about the kinds of posts that you stop to read and what makes those posts worth reading. Post things like that.
Obviously, we don’t mean post things about the Thabo Bester saga because it’s interesting if you run an accounting firm. Post things that are relevant to the industry you operate in. Above all else be interesting and pertinent to what your business does and tell your clientele things they’ll find interesting or valuable within your field of work. Your posts must offer value, be it new information, educational or entertaining, posts need to answer the question, “So what?”.
You need to be posting regularly too, ideally twice a week, minimum. Don’t forget those human factor posts too, and we aren’t really talking about those, “Oh we had a team building exercise once six months ago”. We mean things about your team members, like, “Here’s our amazing employee, So and So, doing that thing that he specialises in”. Or “Here’s our CEO telling you something about herself that makes you feel like she could be your friend.”
Also consider multimedia posts too, as short form video remains the type of content that is most engaged with. People will much more happily watch a twenty second video, than read a post of twenty words. Often, if there’s a video to watch, people won’t even bother reading the caption. A mix of content types is ideal but try not to be too long winded in any content you share. This is because people have a shorter attention span these days, so work on that elevator pitch and you can use a shorter attention span to your advantage.
All of this is a lot, we get it. But it is imperative that you have a compelling and reliable social media presence. Social media is a full-time job though, but that’s why we’re here. We will create content, post, and engage with your audience for you so that you can focus on your core business.
Let us take care of your online presence.
See what we can do for you and let’s get you trending!
