A corporate identity (CI) is a visual representation of a brand, designed primarily with the goal of appealing to the company’s specific target audience. Ideally, at a glance, it should communicate the culture, personality, and purpose of the business and it should remain consistent across the board – that goes for your logo, your website, your business cards, your letterhead, your email signatures, etc.
The question is, just how important is consistency when it comes to corporate identity? The answer… Extremely. Here’s why…
A consistent CI helps to build brand awareness and recognition
The whole point of a corporate identity is to ensure that your brand is easily recognisable and relatable. Keeping the CI consistent works to maximise recognisability and, in turn, brand awareness. The more aware people are of your brand, the higher the chances of them thinking of your business before they think of your competitors the next time they find themselves in need of the products or services that you offer. In fact, according to statistics from smallbizgenius.net, it’s estimated that revenue will increase by up to 23% if a company presents its brand consistently across all platforms.
A consistent CI helps to show you’re professional and detail-oriented
If a potential customer notices any inconsistencies in your corporate identity – for example, a few small colour differences in your business cards compared to your letterhead – it might put the professionalism of your business into question. This is because a potential customer may view these discrepancies as an inability to pay attention to detail, thinking that this problem might translate into the products or services that you provide. A strong, consistent CI, on the other hand, proves that you are on your game and serious about what you do.
A consistent CI helps to ensure you stand out from competitors
It’s important to carefully examine your competitors’ corporate identities before creating – or reinventing – yours. This will aid in uncovering what works and what doesn’t when it comes to your target market. It will also help you to ensure that your CI isn’t easily confused with theirs. After all, the goal here is to stand out, not blend in.
Our corporate identity packages
HashTag Marketing specialises in graphic design, and that includes designing our clients’ corporate identities from scratch. Choose from one of our three packages.
PACKAGE 1 – R2250
3 x Logo*
3 x Business Card*
3 x Letterhead*
3 x Email Signature*
PACKAGE 2 – R2750
3 x Logo*
3 x Business Card*
3 x Letterhead*
3 x Email Signature*
1 x Company Profile
PACKAGE 3 – R8750
3 x Logo*
3 x Business Card*
3 x Letterhead*
3 x Email Signature*
1 x Company Profile
5-Pager Website Design**
*You’ll be provided with 3 designs to choose from
**Website design is not inclusive of website development
For more information, do not hesitate to contact our team: (076) 221 6828 or admin@hashtagmarketing.co.za
Article by, Bianca Marie Golz (Content Writer) – HashTag Marketing
