You’ve probably been told that it’s important to post as often as possible on social media, as long as all of your posts are relevant and interesting, of course. However, the reality is that it’s not just about what you post, or how frequently you post. When you post also plays a role in determining the level of engagement that your content will generate.
Unfortunately, there’s no such thing as a universal ‘best time’ to post. This will depend on your brand, your followers, and the social media platform in question. In short, finding that ‘sweet spot’ can only be done through trial and error. Having said that, there are a few general guidelines to keep in mind. Here’s what you need to know.
Posting on Facebook
The vast majority of people tend to check their Facebook profiles shortly after getting up in the morning. It’s also common for them to glance at their newsfeed during working hours in between getting through their to-do lists. As such, it has been found that the best times for posting on Facebook are between 6am – 7am and between 8am – 12pm on Tuesdays and Thursdays.
Posting on Instagram
Lots of people turn to Instagram as a source of inspiration when hitting that midday or midweek ‘slump’ at work. This is probably why the best time for posting on this all-time favourite social media platform is between 11am – 12pm on Wednesdays.
Posting on Twitter
It’s common for people to pay a visit to their Twitter feed first thing after arriving at the office, perhaps to gain some insights into the most prominent trends for the day. Because of this, research has shown that you’ll be sure to get maximum traction on your tweets by posting between 8am – 9am on Mondays and Thursdays.
Posting on LinkedIn
LinkedIn is a social media platform geared towards connecting professionals with one another. As a result, it’s not usually frowned upon for workers to spend time browsing and leveraging LinkedIn during working hours. So, go ahead and start posting from 9am on Tuesdays and Wednesdays for best results.
Social media services
Struggling to nail the art of social media? Don’t have time to worry about the when’s, the where’s, and the what’s when it comes to posting? Let HashTag Marketing handle your company’s social media marketing on your behalf.
Our flexible packages start from just R3300 per month, and include content creation, community management, and monthly reporting. No contracts, no worries! Get in touch today to learn more: admin@hashtagmarketing.co.za or (076) 221 6828.
Article by, Bianca Marie Golz (Content Writer) – HashTag Marketing
