The secret to improved rankings, engaged customers, and a more promising bottom line? Exceptional, shareable content that seeks to educate, inspire, or entertain.
Did you know that approximately 60% of marketers create at least one piece of content each day? Ultimately, in order to benefit from content marketing, you need to be doing more than simply creating brilliant pieces. You need to be creating them on a regular basis.
Just don’t have the time on your hands to tick all of those boxes? Then the solution is to outsource your requirements by embracing content writing services. Here are a few ways that these services will benefit your business.
Gaining credibility
When you produce quality content that resonates with your target market – and people are keen to share it and/or actively engage with it – it gradually works to set you and your business apart as a credible source of information. Soon enough, you’ll be deemed a thought leader and a trusted establishment within your industry.
Optimising your rankings
Content marketing and SEO go hand in hand. Focus on one without the other and you simply won’t get the results that you’re hoping for.
SEO-optimised, high quality content will prove to Google that your business knows what it’s doing, and you’ll notice a steady climb in rankings as a result.
Remember – while they’re very important and have a big role to play, you shouldn’t be focusing solely on creating blogs for your website.
“In order to keep both Google and your website visitors engaged, it’s a great idea to diversify your content production as far as your budget will allow. Try to include an assortment of video content, podcasts, infographics, e-books, and case studies, to name a few,” says Bianca Marie Golz, HashTag’s resident content writer.
Increasing brand awareness
Even if people are reading your content and not converting then and there, rest assured that your content is still serving a purpose. While consuming it, potential customers are being exposed to your brand and making a mental note (whether consciously or subconsciously) of the different products and services that you provide. Further down the line when they actually require these products or services, the hope is that your brand will still be top of mind and they won’t have to look far to satisfy their need.
Create meaningful connections with your audience
Content allows a brand to come across as relatable and trustworthy, enabling consumers to form deeper, longer lasting connections with it. A strong sense of brand loyalty is often forged through these connections, making it easier for businesses to retain customers over the long-term, especially if quality content is being uploaded consistently.
Content writing at HashTag Marketing
HashTag Marketing specialises in a diverse content marketing offering, including SEO-worthy content creation, newsletters, website content, blogs, articles, press releases, pamphlets, brochures, and more. We also offer editing services for clients who prefer to craft their own content, but who want to be certain that it’s at the level that it should be from a tone, grammar, and spelling perspective.
For more information, please don’t hesitate to get in touch.
Article by, Bianca Marie Golz (Content Writer) – HashTag Marketing
