Tips to increase your Google ranking organically

Did you know that, on average, Google handles a total of 5.6 billion searches every single day? This stat alone proves that there is no doubt that this popular search engine provides companies far and wide, and big and small, with the opportunity to increase brand awareness and conversions. That is, as long as you know how to stay in its good books when it comes to SEO.

So, how can you increase your organic Google rankings and see your company website sitting at the top of the search results? Here are some top tips courtesy of HashTag Marketing’s digital experts.

List a handful of keywords that you are keen to rank for

“Steer clear of the highly competitive ones, which the larger, big-budget businesses are likely to be dominating, and opt instead for relevant, yet low-competition keywords,” advises Milo.

Focus on posting regular content

Along with posting regular content, you should also ensure that you are effectively promoting that content on your various social media pages. But what type of content should you be producing, exactly? Be sure to fill your website with content that seeks to answer customers’ frequently asked questions, provide them with some entertainment, or inspire them.

Follow meta data best practices

“Try to include your chosen keyword in your URL, meta title, and meta description,” Milo explains. “It is also ideal to keep your meta titles between 50 – 60 characters, and your meta descriptions between 50 and 160 characters,” he adds.

Improve page quality through EAT

Google measures the quality of a web page by looking at three factors (often referred to as ‘EAT’):

·         Expertise: Do your best to provide clear, accurate information through your content, being cautious to properly cite reputable resources along the way. 

·         Authoritativeness: Think positive reviews and testimonials, as well as a list of respected credentials.

·         Trustworthiness: Prioritise user safety with an SSL certificate and reputable payment gateways.

Optimise your website for mobile

According to statistics, 80% of users opted to use a mobile device to search the internet in 2019. In short, if your website is not properly optimised for mobile, you are losing out on a huge amount of valuable leads! We encourage business owners to boost mobile-friendliness by:

·         Designing for touch – that means larger CTA buttons and simplified navigation menus

·         Compressing images for faster loading times

·         Using a responsive WordPress theme (one that automatically adapts based on the device being used to browse the website)

·         Implementing caching

·         Designing separate pop-ups for mobile

Always take the time to test your website using Google’s mobile-friendly tool to measure your progress and uncover areas that need some extra attention.

Custom SEO packages

Are you looking for a boost when it comes to maximising your Google rankings organically? HashTag is here to help. Get in touch today (admin@hashtagmarketing.co.za) for more details regarding our custom SEO packages, starting from just R2950 per month!

Article by, Bianca Marie Golz (Content Writer) – HashTag Marketing