Google Ads: What, Why, and When?

Google Ads: What, Why, and When?

When it comes to Google, it’s all about doing everything in your power to push your company website higher and higher up on those search results pages. This is important so that, when a potential customer types in a keyword relevant to your business, they’ll see and click on your brand name before they see and click your competitors’.

One way of achieving higher rankings is through SEO (search engine optimisation). However, while it is indeed a crucial aspect of your digital marketing strategy, this approach can take months to generate the results that you’re looking for. If you’d prefer something a little more instantaneous, pay per click advertising via Google Ads is the way to go. Here’s what it is, why it’s a great idea, and when to take full advantage.

What is Google Ads?

Google Ads, formerly known as Google AdWords, is an online pay per click advertising platform backed by Google. How it works is you set a daily budget for your business and create short, click-worthy ads that will appear when potential customers type specific keywords into the Google search bar. Each keyword has a different cost per click that is determined through a host of factors, including how often the keyword is typed into Google, how many other companies are bidding on it, and the quality of your unique ad and landing page.

You will only be billed when a potential customer actually clicks on your ad, and your ads will continue to show until your set daily budget has been reached.

Why Google Ads is important

“It is always a good idea for companies to find a balance between organic and paid search. This is because SEO is a long-term strategy, while PPC is a short-term strategy. They both promise the same end result – better rankings and improved visibility, which inevitably leads to more website hits and higher conversions,” explains HashTag Marketing CEO, Christopher Watkins.

Along with being faster than SEO, Google Ads, and PPC in general, also promises businesses the following benefits:

  • Quick and high-quality leads: As long as you know how best to manage and target your ads, you’ll attract useful leads to your website through this method of online advertising.
  • Enhanced brand awareness: According to Google, paid ads lift top-of-mind awareness by over 6%, on average.
  • Intricately targeted ads: You can target Google Ads using keywords, ad location, user location, user age, user language, frequency, and time of day.
  • Metrics for accurate measuring of success: You can measure the effectiveness of your Google Ads efforts by tracking impressions, clicks, average cost per click (CPC), conversions, etc.

When to get started

Google Ads is a must for every single business looking to make its mark online. There is no such thing as a ‘bad’ time to adopt this marketing strategy. Whether you are running a start-up or you own a company that has been thriving for many years already, Google Ads can assist you in reaching both your potential customers and your goals!

Allow HashTag Marketing to help set you up for success. We specialise in landing page creation and optimisation, competitor research, ad creation, ad extensions, remarketing, and monthly reporting. Our bespoke Google Ads packages start from as little as R2000 per month (admin fee not included).

Get in touch to learn more: admin@hashtagmarketing.co.za

Article by, Bianca Marie Golz (Content Writer) – HashTag Marketing

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