What is SEO and Why Do I Need it?

What is SEO and Why Do I Need it?

What is SEO and why do I need it?

SEO (or search engine optimisation) is so much more than just an industry buzzword. In fact, it could mean the difference between digital marketing success and failure. But what is it? And, more importantly, why do you need it?

“SEO revolves around tweaking your website according to best practice guidelines as set out by various search engines – and Google, in particular. It is about making it easier for search engines, and search engine users, to find and trust your website. These days, the most vital aspect of SEO is maximising user experience. If your website visitors are happy, then Google will be, too!” explains HashTag Marketing CEO, Christopher Watkins.

SEO can be broken down into two separate categories, namely ‘on-page SEO’ and ‘off-page SEO’.

On-page SEO refers to the numerous tweaks and changes made to your website itself in order to comply with best practices. It includes uploading informative content, keyword optimisation, title tags, meta data, internal linking, maximising mobile-friendliness, etc.

Off-page SEO refers to the components of SEO that occur away from your website, but that still work either to your website’s advantage or disadvantage when it comes to your search engine rankings. Off-page SEO includes backlinks, social media, local SEO via review sites and directories, PPC, etc.

Why SEO is crucial to digital marketing success

The main reason why SEO is crucial to digital marketing success? It determines whether or not prospective customers will come across your brand and website before they come across that of your competitors’! When your SEO is up to scratch, your website will appear higher up in relevant search results, increasing the chances of prospective customers clicking through, learning more about your business, and possibly opting to make a conversion or get in touch with you. In short, SEO:

  • Increases website traffic
  • Helps to generate quality leads
  • Ensures that user experience is always a top priority
  • Boosts conversion rates
  • Builds brand awareness and credibility
  • Supports your other digital marketing efforts

Bespoke SEO packages

If you are now sold on the value of SEO when it comes to business development, you may be on the lookout for bespoke SEO packages to suit your budget, your industry, and your goals. Here at HashTag Marketing, we offer flexible SEO services starting from as little as R2950 per month. Our packages include:

  • Regular optimisation to boost rankings organically
  • Web development in line with SEO best practices
  • Keyword strategy
  • A bespoke 10-month SEO plan
  • Monthly reporting on your website’s SEO progress

Contact us today for more information. Let’s work together to get your website on top:

Article by, Bianca Marie Golz (Content Writer) – HashTag Marketing



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